BLUE FRUIT interior architecture + design

Step into our Bayswater showroom and discover a space that feels exquisitely familiar yet quietly surprising: a cosy reading corner from an Arts & Crafts villa, interpreted with the refinement and integrity that define BLUE FRUIT. This showcase—designed by Virginia Blue—demonstrates how thoughtful interior architecture, beautifully crafted mouldings, and considered materials can breathe new life into character homes without erasing their stories.

Virginia is a designer who listens first and draws later. With 25+ years’ experience across residential and commercial design, her practice is grounded in empathy, problem-solving, and a deep respect for a home’s original bones. Rather than impose a “signature look,” she curates spaces that mirror the owner’s lifestyle—layered, timeless, and genuinely personal. Sustainability sits at the centre of that ethos: quality materials, enduring details, and layouts that make better use of what is already there.

A studio shaped by heritage—and by people

BLUE FRUIT specialises in re-imagining older houses—often those with heritage overlays—so they can welcome contemporary life. The studio’s approach refuses both extremes: neither preserving a house as a museum piece nor tacking on a “big white box” extension that ignores its soul. Instead, Virginia reads the home’s original intent and rewrites it—lightly, intelligently—so the next chapter feels inevitable.

That sensitivity is reinforced by Virginia’s academic grounding in urban cultural heritage at the University of Melbourne, and by her base at Abbotsford Convent, a creative community that champions thoughtful design. The result is practice that combines scholarly respect for place with hands-on craft—a rare combination in the industry.

What you’ll see in the AMDC showcase

In the BLUE FRUIT room, proportion does the quiet heavy lifting: architraves and skirtings frame sightlines; picture rails and trim create rhythm; solid doors anchor thresholds. The effect is warmth with clarity—a room that calms, then compels. AMDC’s broad, consistently made profiles give Virginia the vocabulary to tune character precisely—whether the brief leans Edwardian, Arts & Crafts, Art Deco, or a contemporary inflection of any of these.

• Integrity of detail: Where possible, heritage elements are retained, repaired, or echoed—so new work converses with the old. Leadlight, fine timberwork, and period hardware are treated as assets, not obstacles.
• Light and longevity: Plans are opened judiciously, materials are selected for service life, and finishes are specified to mellow beautifully—so the home ages with grace.
• Comfort by design: Seating, storage, and circulation are designed for real life—sunlit mornings, book-lined afternoons, and evenings that settle the house.

How BLUE FRUIT works with you

Every project begins with a conversation—how you live today, how you hope to live tomorrow, and what the house wants to be. From there:

1. Brief & discovery: Identify constraints, opportunities, and the heritage cues that matter.
2. Concept & planning: Re-plan for better flow and light; choose a palette and profiles that respect the home’s DNA.
3. Detail & specification: Select mouldings, doors, and joinery with intention; specify durable finishes and lighting.
4. Delivery: Collaborate with builders and craftspeople to realise the design faithfully, with an eye on budget and longevity.

Why clients seek out Virginia Blue

• Heritage fluency, contemporary ease. Virginia understands how to restore, reuse, and reinterpret original elements—then knit them to modern amenities, sustainability goals, and current building standards.
• Solution-focused design. From compact libraries to whole-home renovations, she is adept at reworking floor plans without expanding the footprint, unlocking light, storage, and views while preserving garden or setting.
• Material intelligence. From Mt Gambier limestone to blackbutt parquet and fine veneers, her specifications favour natural tactility and long service life over trend.
• Calm, collaborative process. Clients praise the clarity of communication and the sense that the finished home feels both authentic and inevitable—as if it always wanted to be this way.

AMDC × BLUE FRUIT: why the partnership works

Our showroom exists to show what’s possible when design rigour meets manufacturing excellence. With thousands of profiles and materials, AMDC equips designers like Virginia with a broad, reliable palette—from Victorian and Federation through to Deco and Modern profiles—so each project can be tuned precisely to its era and to your preferences. That breadth and quality are why BLUE FRUIT has specified AMDC products for years.

Visit the room. Feel the difference.

Architecture and interiors are best understood in person—where light hits timber, where a skirting return is felt underhand, where a door’s weight announces quality. We invite you to visit Australia’s most comprehensive showroom of its kind in Bayswater, tour the BLUE FRUIT space, and explore how our architraves, skirtings, and doors could transform your own project. Book a guided visit with our team, or come walk through at your pace—we’re here to help you find the profiles, proportions, and details that make a home sing. 

 Ready to begin?

• See the BLUE FRUIT showcase at AMDC Bayswater and experience the library corner that has designers and homeowners lingering.
• Talk to our specialists about moulding and door profiles that fit your home’s era and your life today.
• Explore BLUE FRUIT’s portfolio to understand how Virginia’s heritage-savvy, people-centred design could translate to your rooms, your routines, your story.

·       Visit. Touch. Listen to what the house is telling you. Then let BLUE FRUIT and AMDC help you give it the life it deserves.